Adaptable Travel heads to World Travel Market 2026

There was plenty to talk about at this year's World Travel Market (WTM), from the latest travel trends and destination ideas to sustainability and the growing role of AI.

Held at ExCeL London, WTM 2026 brought together travel professionals from around the world under the theme 'Resilience, Rebound & Reinvention: The Next Era of Global Travel'. Talks covered everything from changing traveller expectations to experience-led travel and new technology. It was a good look at what's shaping the industry, and what it could mean for your school trips.

For us, WTM is an important date in the calendar. It's a chance to catch up with the suppliers we work with throughout the year, build new relationships, share feedback and find ways to make your school trips even better.

This year, our team travelling to London was Catherine (Senior Educational Travel Consultant), Alexandra (Educational Travel Consultant) and Dominika (Marketing Lead).

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Catching up with our suppliers

Across two busy days, we met many of our suppliers and partners. These included suppliers from the UK, Germany, Italy, Spain, Portugal, USA, Iceland, and Vamoos. We also joined a networking event hosted by on of our accommodation partners in the evening.

We shared feedback from our sales and operations teams and talked about accommodation availability and booking. It all comes back to making your school trips as easy as possible to plan and organise.

We also talked about new destination ideas, accommodation options and possible additions to our itineraries, from a better hotel in a popular European city to a new excursion your students will talk about for years. Conversations like these help us keep our school trips relevant to what you’re teaching.

Catching up with Vamoos and the latest technology

One of our key meetings was with Vamoos, a partner we work closely with throughout the year.

If you've travelled with us, you've probably used Vamoos already. It's the travel app we use to bring all the important information about a trip together in one place. You can access your itinerary, travel documents, boarding passes, excursion vouchers, maps and flight updates, all from your phone. Much of the information is also available offline, which is particularly useful when travelling abroad and when signal is poor.

During our meeting, we caught up on some of the latest developments, including Vamoos Connect, a hotel content platform, and Imsert, a new AI image tool. Both are designed to make creating digital travel itineraries even easier.

Vamoos Connect gives travel companies access to a database of more than 1.2 million hotels, with photos, descriptions and facilities that can be added straight to an itinerary. That means less time spent sourcing hotel information and more accurate details for travellers.

Imsert is an AI-powered image tool. As an itinerary is built, it suggests photos for each location, hotel or activity, learning from images used before. That makes it quicker to put together image-led itineraries.

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Bringing new ideas back to our trips

Building strong relationships with our suppliers is a big part of what we do. If something needs sorting while you're away, it helps that we've already sat across a table from the person on the other end of the phone.

We returned from WTM with sore feet and plenty of ideas, useful conversations and lots to follow up. A big thank you to everyone who took the time to meet with us.

Planning a trip for 2027? Request a quote now, it only takes a few minutes.