Adaptable Travel Unveils New Brand Identity

As we embark on our fourth decade in school travel, our refreshed identity reflects our continued success and hints at a host of exciting updates ahead.

‍

Introduction‍

We are delighted to introduce our refreshed brand identity. Building on years of success, educational tours for over 250,000 students, our new look is more than just a cosmetic change—it represents our commitment to what comes next. Rest assured, while our appearance has evolved, our dedicated team remains the same, delivering the care and expertise you have always trusted.

‍

The Rebrand‍

At the heart of our update is a striking new logo. Our redesigned ‘A’—cleverly described as an A*—symbolises the high standards we hold ourselves to. Complementing this is a more mature, refined colour scheme that conveys both reliability and modernity. Every element of our new visual identity has been carefully chosen to reflect the evolving needs of schools and the ongoing success we strive to maintain.

‍

‍

Why the Rebrand?

We refreshed our look for several important reasons:

• Celebrating Our Journey: Over the years, we have achieved significant milestones. This rebrand recognises and celebrates those accomplishments.
• Investing in the Future: Our continued success has enabled us to reinvest in our services, ensuring we can offer better travel experiences.
• Simplifying School Trip Organisation: Our upcoming updates include a new dashboard designed to make organising school trips easier than ever, reducing the strain on teachers.
• Commitment to Sustainability: We remain dedicated to creating greener travel options and continually seek ways to enhance our sustainability practices.
• Embracing the Future: As we enter our fourth decade, our new identity reflects the energy, vision, and commitment we bring to the future.

This refreshed approach is our way of looking ahead, building on our past successes while making travel planning simpler and more sustainable for everyone involved.

‍

What Hasn't Changed

‍Despite our fresh new look, many things remain the same. Our devoted team continues to work tirelessly behind the scenes, ensuring every school trip is managed with the care and attention you expect. 

Our commitment to delivering safe, well-organised, and enriching travel experiences remains unwavering. We are as dedicated as ever to offering clear, reliable, and adaptable travel solutions that meet schools' needs.

We cannot wait to organise your school trips as we enter our new era.